Consumer Generated Crap
October 27, 2005
Today has been a very strange day for me in regards to consumer generated content.
Splogs, Anil Dash wanting some money for his Flickr contributions have really stuck in my head.
How can a company gauge a ‘pulse’ on consumers? How important is the pulse?
More importantly: why not care about something BESIDES the present? Yes, it’s great to see how consumers are reacting to a new ad campaign, or how a lawsuit is coming to fruition… but to use consumer media to really answer the important questions (which are never asked) we need to look at it from a HISTORICAL sense.
How will consumers react to something like this? They went apeshit over cases A, B but hated D. Why? What are the determining factors?
That’s where real analytical services (that can sift through splogs) will become just as valuable as a company’s data warehouse. Instead of mining through the past 2 years of sales looking for trends you could mine through the past two years of online conversations.