July 5, 2005 14 Comments
It was pointed out to me by more than one person that my Ideal Web Development Team I completely neglected marketing. What good is a great product if nobody knows about it?
Thats a great point!
But I hate marketing. There, I said it. Marketing is a dirty business full of bastards. That’s right [Scott], you’re a bastard. You may be a great guy, but by profession you’re still a bastard.
Marketing has single handedly ruined The United States Postal Service and could still ruin e-mail. I barely check my real mail anymore because Im innundated with crap. Yes, I want my bank statement. Yes, I want my bills. Yes, I want things that I explicitly request. Hell, I dont mind things from lists that I opt into. Its not worth my time walking to my mailbox just to go move 5 letters for potential credit cards, 2 catalogs, and a set of coupons to my trash can.
The saddest part is the most underhanded methods still work. Junk Mailings, Fake Credit Reports, Publisher’s Clearing House, Popup, popunder, shady SEO techniques, [full pages of flash ads], comment spamming these parasites wouldnt be employing those means unless they had some sort of return.
Trying to get me to spend money on things I won’t spend money on is awful. Not just for me, but for marketers. It’s wasted time and money.
Will Rogers has a good saying:
“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it.”
It boils down to economics for me: if I don’t have the demand for it, I don’t want to hear about it. However, there’s a pretty good defense I hear a lot: unknown demand and reinforcement.
“I didn’t know Diet Coke with Splenda existed” or “I had forgotten how good Cool Ranch Doritos are” are perfectly setups that I don’t really mind. I don’t mind occaisionally being reminded of something that I enjoy. I don’t mind being exposed to something that I will enjoy. Currently, marketing is a crapshoot. Marketers are spending big bucks on educated guesses that still have huge failure rates instead of surefire buyers.
Either spend more time making a great product, or spend a LOT more time researching your product’s buyers. Not “potential” buyers. That’s wasteful. Yes, I know it isn’t able to happen now. Tough shit. Leave me alone until it can happen.