The web has changed.

I’m just going to detail a few signs that if you’re still using these 1997-esque techniques, you have NO BUSINESS CLAIMING TO BE A WEBSITE PROFESSIONAL.

Adobe ImageReady “sliced” Sites.

When 98% of your website is a graphic, and you do not provide text representation of those graphics you’re making your websites inaccessible to blind users. “Oh, who cares? There aren’t that many blind people anyways.” is probably what John Q. Idiot is saying to himself.

What he doesn’t realize is that search engines are blind users too. Google is the largest and most important blind user of the web. Google accounts for 80% of the web’s searches. The days of URL-guessing are over. If the page doesn’t show up on Google (and in the first 3 pages of results) it doesn’t exist to the typical end-user.

Lack of CSS use, or CSS misuse.

Cascading Stylesheets are extremely powerful. “Printer Friendly” pages should not exist. CSS allows you to specify a printer-only stylesheet.

Using tables to represent aesthetic positioning instead of tabular data is a sin.

Not creating valid markup is a sin.

The web has changed.

Failure you realize this will slow the overall progress of the web. It will take a lot longer time for natural selection to take place online. No longer will there be clients willing to shell out huge amounts of cash on sites that do absolutely nothing but serve as an online business card.

Should a site serve an online business card? Yes. But the problem is you’ll end up spending more on site hosting and design than you will make via referrals from the site. Especially with your old and bloated image-intense web design.

Having a website does not mean that you’re technologically savvy anymore. It means you know how to type into a WYSIWYG editor like FrontPage and type a little.

Having a usable and well-done website is very different. The site displays in all browsers and mobile devices, prints gracefully, validates, uses proper semantics, and is accessible to an extent.

Rant #3, Coming soon… Just how accessible can you make your site? What is the lowest cognitive ability one caters a site to?

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About andyhillky
I'm cool.

3 Responses to The web has changed.

  1. god says:

    using a robots.txt file in your root directory works really well for picking up googlers. 🙂

  2. Nichole says:

    I think I use CSS in my coding, but I don’t know for sure. I just stole it from some chick because I wanted small text and it was the only way I could achieve it. Hee.

    I can design a page kinda, but don’t ask me how in the hell I do it.

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